Latest posts
-
From Beta to Bedrock: Build Products that Stick.
As a product builder over too many years to mention, I’ve lost count of the number of times I’ve seen promising ideas go from zero to hero in a few weeks, only to fizzle out within months. Financial products, which is the field I work in, are no exception. With people’s real hard-earned money on…
-
How The Nova Method Is Redefining PR and Brand Trust in the Age of AI
How The Nova Method Is Redefining PR and Brand Trust in the Age of AI written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: In this episode of the Duct Tape Marketing Podcast, I interviewed Christine Perkett, a veteran entrepreneur and marketing communications expert with nearly 30 years…
-
Why It’s Time to Retire the Idea of Retirement with Derek Coburn
Why It’s Time to Retire the Idea of Retirement with Derek Coburn written by John Jantsch read more at Duct Tape Marketing Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Derek Coburn — seasoned financial advisor, entrepreneur, and author — to challenge the traditional notion…
-
How AI Is Rewiring the B2B Buyer Journey—And What Smart Marketers Should Do About It
How AI Is Rewiring the B2B Buyer Journey—And What Smart Marketers Should Do About It written by John Jantsch read more at Duct Tape Marketing Table of Contents Introduction: The AI Tsunami in B2B Marketing The Marketing Hourglass: A Quick Refresher How AI Is Transforming Every Stage of the Buyer Journey Know: Getting Discovered in…
-
Asynchronous Design Critique: Giving Feedback
Feedback, in whichever form it takes, and whatever it may be called, is one of the most effective soft skills that we have at our disposal to collaboratively get our designs to a better place while growing our own skills and perspectives. Feedback is also one of the most underestimated tools, and often by assuming…
-
That’s Not My Burnout
Are you like me, reading about people fading away as they burn out, and feeling unable to relate? Do you feel like your feelings are invisible to the world because you’re experiencing burnout differently? When burnout starts to push down on us, our core comes through more. Beautiful, peaceful souls get quieter and fade into…
-
Asynchronous Design Critique: Getting Feedback
“Any comment?” is probably one of the worst ways to ask for feedback. It’s vague and open ended, and it doesn’t provide any indication of what we’re looking for. Getting good feedback starts earlier than we might expect: it starts with the request. It might seem counterintuitive to start the process of receiving feedback with…
-
Voice Content and Usability
We’ve been having conversations for thousands of years. Whether to convey information, conduct transactions, or simply to check in on one another, people have yammered away, chattering and gesticulating, through spoken conversation for countless generations. Only in the last few millennia have we begun to commit our conversations to writing, and only in the last…
-
Designing for the Unexpected
I’m not sure when I first heard this quote, but it’s something that has stayed with me over the years. How do you create services for situations you can’t imagine? Or design products that work on devices yet to be invented? Flash, Photoshop, and responsive design When I first started designing websites, my go-to software…
-
A Content Model Is Not a Design System
Do you remember when having a great website was enough? Now, people are getting answers from Siri, Google search snippets, and mobile apps, not just our websites. Forward-thinking organizations have adopted an omnichannel content strategy, whose mission is to reach audiences across multiple digital channels and platforms. But how do you set up a content…