Latest posts
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From Beta to Bedrock: Build Products that Stick.
As a product builder over too many years to mention, I’ve lost count of the number of times I’ve seen promising ideas go from zero to hero in a few weeks, only to fizzle out within months. Financial products, which is the field I work in, are no exception. With people’s real hard-earned money on…
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You Can’t Self-Care Your Way Out of a Toxic Workplace
You Can’t Self-Care Your Way Out of a Toxic Workplace written by John Jantsch read more at Duct Tape Marketing Catch the full episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews leadership consultant, speaker, and author Amy Leneker about her new book Cheers to Monday: The…
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How to Capture Attention Without Clickbait
How to Capture Attention Without Clickbait written by John Jantsch read more at Duct Tape Marketing Catch the full episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes back bestselling author, keynote speaker, and communication expert Carmine Gallo to discuss his latest audio-original book, Viral Voices: From…
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How to Build a Complete Marketing Strategy That Drives Results: The Duct Tape Marketing Engine Framework
How to Build a Complete Marketing Strategy That Drives Results: The Duct Tape Marketing Engine Framework written by John Jantsch read more at Duct Tape Marketing A Practical Guide to Building Your Brand, Attracting Ideal Customers, and Creating Remarkable Customer Experiences Table of Contents Introduction: Why Most Marketing Fails The Duct Tape Strategy Pyramid Engine…
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The Marketing Operating System: Why Strategy Alone Isn’t Enough Anymore
The Marketing Operating System: Why Strategy Alone Isn’t Enough Anymore written by John Jantsch read more at Duct Tape Marketing How to Move From Random Acts of Marketing to a Scalable, Predictable Growth System Table of Contents Introduction: Strategy Isn’t the Problem When Marketing Lacks a System, Everything Feels Harder Why Strategy Alone Falls Short…
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Voice Content and Usability
We’ve been having conversations for thousands of years. Whether to convey information, conduct transactions, or simply to check in on one another, people have yammered away, chattering and gesticulating, through spoken conversation for countless generations. Only in the last few millennia have we begun to commit our conversations to writing, and only in the last…
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Designing for the Unexpected
I’m not sure when I first heard this quote, but it’s something that has stayed with me over the years. How do you create services for situations you can’t imagine? Or design products that work on devices yet to be invented? Flash, Photoshop, and responsive design When I first started designing websites, my go-to software…
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Sustainable Web Design, An Excerpt
In the 1950s, many in the elite running community had begun to believe it wasn’t possible to run a mile in less than four minutes. Runners had been attempting it since the late 19th century and were beginning to draw the conclusion that the human body simply wasn’t built for the task. But on May…
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Design for Safety, An Excerpt
Antiracist economist Kim Crayton says that “intention without strategy is chaos.” We’ve discussed how our biases, assumptions, and inattention toward marginalized and vulnerable groups lead to dangerous and unethical tech—but what, specifically, do we need to do to fix it? The intention to make our tech safer is not enough; we need a strategy. This…
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A Content Model Is Not a Design System
Do you remember when having a great website was enough? Now, people are getting answers from Siri, Google search snippets, and mobile apps, not just our websites. Forward-thinking organizations have adopted an omnichannel content strategy, whose mission is to reach audiences across multiple digital channels and platforms. But how do you set up a content…